Message-driven, audience-focused copywriting

Writing about products or writing about services… Business-to-business writing… Business-to-consumer writing… whatever your need, I can help.

This ability to write for different industries and to different customer bases requires strong listening skills; it’s essential I hear you (what you say is as important as what you don’t say), so I can quickly determine your needs, and understand your target audience and the message(s) you need to deliver.

My role is part strategist; I’ll work for you and with you to determine the best method and timing for delivering your message(s) — is it a tri-fold brochure, or a postcard with a few lines and contact information? A press release? An email blast? An article in a trade publication? Is your plan best executed all at once, or in stages?

What will give you the best return on your investment?

Here’s a more specific taste of how my experience can help you sell to, educate and motivate your clients and prospects to action. I can:

• Develop search engine optimized (SEO) web content
  
• Work with a designer (web or print) to match writing with design
• Write marketing-related copy: company slogans and tag lines, brochures, marketing campaign and direct mail collateral (postcards, folders with inserts, trade show materials, etc), newsletters, and press releases
• Develop technical documentation, such as software and operations manuals, data sheets and white papers. With an undergraduate degree in Chemistry, I’m part of a unique group — one who understands technology, and writes about it in a way that is easily understood by its audience.
• Edit and proofread new and existing content to ensure it hits the right mark
• Translate concepts into language appropriate for a specific audience, whether that’s an audience of executives, engineers, purchasing managers, teenagers, or soccer moms

Ultimately, working with me can help improve your company’s bottom line. Check out some of my writing samples for a better sense of what I can do for you and your business, or contact me directly.