Is your writing clear and straightforward? Audience-appropriate? Does it communicate your message and inspire action?
If you answer “no,” or “I don’t know,” you could be losing your audience, your customers, and/or your sales.
If your diction, voice, and/or tone are too formal or too relaxed, or you find grammar and spelling mistakes and clunky run-on sentences, there’s a good chance many won’t stick around. That pause will send them elsewhere to get what you’re offering.
Using my skills as a marketing writer and a technical writer, together we’ll create the business content you need to:
A Content Style Guide holds the principles that ensure your words, and how you use them, are as solid as what you’re selling.
With all your writers using the same standards for your language, including the words, phrases, voice, tone, diction, and even the message, you want to use—and not use—you’ll strengthen your relationships, boost your marketing, and improve your bottom line.
If you wake every night at 3 a.m. worried your writers are running amuck, order my ready-to-use Content Style Guide to put some structure around your copy and finally get some sleep.