Get your content right and people will engage – get it wrong and they’ll leave

Is your B2B, education, law or government content clear and straightforward? Is it right for your audience? Does it communicate your message and inspire action? If you answer “no,” or “I don’t know,” you could be losing your audience, your customers, and/or your sales.

If your diction, voice, and/or tone are too formal or too relaxed, or you find grammar and spelling mistakes and clunky run-on sentences, there’s a good chance many won’t stick around. That pause they take as they stumble over your words will send them elsewhere to get what you’re offering.

Take advantage of my more than two decades as a marketing writer and a technical writer and together we’ll create the content you need to:

• increase your audience
• generate demand
• improve your sales
• demonstrate your product
• expand your brand.

Use a content style guide and make every word matter

A Content Style Guide holds the guidance that ensure your words, and how you use them, are as solid as what you’re offering. When all your writers use the same standards for your language, including words, phrases, voice, tone, diction, and even your messaging — and avoid what you don’t want them to use, like third person and the word “dude” — you’ll strengthen your relationships, boost your marketing, and improve your bottom line.

If you wake every night at 3 a.m. worried your writers are running amuck, let’s work together to create a Content Style Guide just for your organization. Or, in a hurry to turn things around? Order my condensed, ready-to-use Content Style Guide to put some structure around your copy. Either way, you’ll finally get some sleep.

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